Mashable has reached out to Spotify for comment, and we'll update this post if we hear back. On Wednesday, Spotify announced the acquisition of two of the biggest podcasting advertising and analytics firms: Podsights and Chartable.īut still, $200 million to simply host Joe Rogan's show exclusively for three-and-a-half years. In fact, last October, Spotify beat Apple to become the biggest podcast platform.Īnd the company is only doubling down on podcasting. The money Spotify is paying Rogan makes sense though, when you look at the big picture: The music streaming service wanted to become the de facto podcasting platform, much like Apple Podcasts was for many years. Rogan keeps creative control and ownership over his show. Spotify is simply paying for the exclusivity. Joe Rogan has pledged to be more balanced in his Spotify podcast following a row over COVID-19 misinformation which has led high-profile artists Neil Young and Joni Mitchell to remove their music. That's not to say Rogan's success has evaporated. But one year later, that same deal seems to be weighing down his growth.
Knowing that that the deal apparently cost $200 million makes Spotify's decision to stand by Rogan even more clear.Īs the New York Times points out, Spotify has acquired entire podcasting companies, such as the popular podcast producer Gimlet, for around the same amount that it's paying Rogan for a licensing deal. (JRE/Spotify) Packing his home up around this time last year and heading to the Hill Country, Joe Rogan was riding a high: the podcast king had just secured a deal with Spotify worth at least 100 million. When Neil Young demanded his music be taken off of Spotify due to the COVID misinformation found on Rogan's podcast, it was clear which side Spotify would land on…precisely because of the money involved with Rogan. Two weeks into an evolving and far-reaching controversy over its star podcaster, who has been accused of spreading misinformation about the.
The podcaster claims the media frenzy over anti-vax conspiracy theorist guests and his past use of the N. Those initial reports were off by double the actual amount. The deal was already huge when it was reported to be $100 million. Joe Rogan says his recent controversy has given his Spotify podcast even more horsepower. However, according to two of the Times' sources, the three-and-a-half year deal is actually for $200 million. spotify paid joe rogan at least 200 million to host the joe rogan experience exclusively on its platform, according to the new york times double the wall street journal’s initially reported. When the deal was first announced in 2020, it was reported that Spotify would pay Rogan $100 million to exclusively host his extremely popular podcast, The Joe Rogan Experience, on the music streaming company's platform. It turns out that the initial reports about the $100 million deal between Spotify and Joe Rogan were off.by approximately $100 million dollars.Īccording to the New York Times, Spotify is apparently paying podcaster Joe Rogan way more for their licensing deal than previously reported. Podcaster Joe Rogan has threatened to cancel his 200million Spotify deal if 'he has to walk on eggshells,' months after a boycott by artists who pulled their music from the streaming platform.